Senior Product Manager at Oath (Yahoo!), since August 2017

Associate Product Manager at Yahoo!, 2015–2017

Gemini Advertising Team, 2016-present

  • Develop and execute strategy and tactics for native performance advertising
  • Manage the white glove program, optimizing top advertisers’ accounts (+$1M on my accounts)
  • Designed logic for integration of managed business with ad exchanges and demand-side platforms
  • Owned the ad manager interface on Yahoo; raised advertiser satisfaction scores by five points in six categories and released a campaign cloning feature that is used 2.5K+ times weekly

Mobile Mail Team, 2015-2016

  • Drove 15% growth in DAUs, 5x decrease in ANRs and ratings increase from 2.4 to 4.5 stars
  • Planned eight major releases (plus 33 dot-dot releases) with successful features including IMAP-in of other providers’ accounts, contextual onboarding, themes, and actionable notifications
  • Oversaw the creation of partner-branded versions of the app on a single binary
  • Became mobile mail team point of contact for all instrumentation and analytics
  • Launched supported app in Amazon App Marketplace, with promotion commitment from Amazon
  • Created an open beta program with 1700+ enrolled users

Program Manager Intern at Microsoft, summer 2012 and 2013

  • Designed and wrote specs for a tool to help teams visualize and manage their Azure cloud usage
  • Designed and wrote specs for an Outlook add-in (an “app for Office”)
  • Conducted online and in-person user research about students’ use of cloud-based file-sharing solutions and real-time collaboration software for the OneDrive and Office Web Apps teams

Independent consultant for The Opera Insider, an opera-related social networking start-up, 2009–2011

  • Advised client on how to turn product vision into technologically executable designs
  • Tested website and offered usability and functionality suggestions

Intern for the Oregon Museum of Science and Industry on the “Access Algebra” project, summer 2008

  • Developed exhibit concepts for $2.9M NSF-funded “Access Algebra” project (the resulting exhibit [“Design Zone“] is now touring the country)
  • Tested ideas by co-leading hands-on activities with local Boys and Girls Club members
  • Synthesized relevant studies and conducted interviews about kinesthetic math and embodied cognition